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Renée Mauborgne On Blue Oceans, Disruption, And Succeeding By Being Yourself



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Ryan speaks with Renee Mauborgne about her new book Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs, the strategies that have helped both of be find success in their careers, why we are all blue oceans, the philosophy behind positive disruption, the deep level of dedication that it takes to “make it” in anything, and more.

Renee Mauborgne is an economist, business theorist and author. She is a professor of strategy at INSEAD, a business school based in France, and the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. In 2005, she co-authored with W. Chan Kim the hugely successful business book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, and its 2017 follow-up Blue Ocean Shift. Beyond Competing. Both works focus on developing a unique brand and product in order to become the “only” rather than competing to become the “best.” You can find Renee and Blue Ocean Strategy’s work at their website:, and on Instagram and Twitter @blueoceanstrtgy.

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