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R.C. Buford on Leadership, Evaluating Character, and Building Championship Cultures



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Ryan reads today’s daily meditation and talks to R.C. Buford about how the Spurs went about trying to build a culture of sustainable success, the hallmarks of building great cultures, the benefit of diversity within an organization, and more.

This is an excerpt from the Daily Stoic Leadership Challenge, a 9-week course that was built to mirror the kind of education that produced historically great leaders like Marcus Aurelius. It is now a recorded course, which means all participants will join the course and move through it at their own pace. Sign up at

R.C. started his professional career as an assistant coach at the University of Kansas in 1983. R.C. was named CEO for Spurs Sports and Entertainment in July of 2019. In his current role he leads the business operations for all sports franchises owned and operated by Spurs Sports & Entertainment which includes the San Antonio Spurs (NBA), the Austin Spurs (NBA G-League) and San Antonio FC (USL Soccer) as well as the operations of the AT&T Center and Toyota Field.

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