It’s Time: The Daily Stoic New Year, New You Challenge

How many times have you told yourself that THIS will be the year? This will be the year you finally fulfill your potential. Live your best life. Implement better habits, think better, hit the gym? This year will finally--finally--be the year you get yourself together? 

Every one of us wants to improve, wants to be better. We all want to have better habits. Many of us even know what to do. Yet we can’t seem to actually do it. Time passes, the plans don’t come to pass, and then, as the Talking Heads famously sang, there we are, same as it ever was.  

Of any year, 2020 has been quite possibly the easiest year in our lifetimes to rationalize away our inability to change. It was a year full of protests, of violence and division. There was a pandemic with rolling lockdowns and mounting deaths. There was an election that produced a contested outcome and an uncertain future. There were floods, fires, and even UFOs. 

How can one be expected to live their best life when events seem to be conspiring to snatch that very life away? So we make a deal with ourselves: let’s wait till all this craziness calms down and everything returns to normal, then we can get back after our goals. But, in the end, those are just excuses. 

"How long are you going to wait before you demand the best for yourself?"

- Epictetus

That is what the great Stoic, Epictetus, asks of us. It is not a question he posed to humanity when things were going swimmingly. It was a question posed during difficult times, times like these, to people like you who deserved better than their current circumstances offered.

You’re no different. You deserve better. Especially this year. You certainly know that you’re capable of more--of better--than this year has made possible. You might even have plans to do and be and make more...but you haven’t actually done it yet, and the events of 2020 had nothing to do with it, if you’re being honest with yourself. They are plans you’ve had for the future for a while, for when the time was right. 

Well how about right now? Right now is the future. Right now is as good a time as any. Because whatever you are planning is possible. This year. Stop putting it off until tomorrow, until Monday, until 2025, waiting for it to just happen. Because it won’t. Someone has to make it happen. Someone has to take control. 

That someone is you. 

We created the New Year, New You Challenge for that person and for that reason—to help create a better life, and a new you in 2021.

Don't wait to better yourself. Start Now!

Take Control In 2021 ...

The Daily Stoic New Year, New You Challenge is a set of 21 actionable challenges—presented one per day—built around the best, most timeless wisdom in Stoic philosophy. Our goal is to help you make 2021 your best year yet.

This year’s challenge is all-new content, guided by thousands of responses and reactions to our previous challenges, courses, videos, and emails. It’s a whole new internal adventure based on painstaking research and timeless principles and the most current science, for an all-new, life changing experience.

Every year--this year right in front of you--can be the most important year of your life. The one where you become your best, most creative, most centered, most self-reliant and resilient self. 

Some people are going to hire a personal trainer or a life coach in January as their way of confronting the turning of the last page on the 2020 calendar. You have the chance to get step-by-step instruction and encouragement from Marcus Aurelius, Seneca, and Epictetus to become the new you, for the new year in a new decade, that could very well produce a whole new world.

This year’s challenge is all-new content, designed to help you: 

  • Stop procrastinating on your dreams
  • Learn new skills
  • Quit harmful vices
  • Make amends
  • Learn from past mistakes
  • Have more hope for the new year
  • And much much more...

21 challenges designed to set up potentially life-changing habits for 2021 and beyond.

Become the better you. The new you. Sign up today!

What is getting rid of one bad habit worth? What would you give to add a new positive way of thinking or acting into your daily routine? What would it mean to you to be a more positive person? And how great would it be to become a part of a community—part of a tribe—filled with people just like you, struggling and growing and making that satisfying progress towards the kind of personal reinvention that produces the kind of human beings they never knew they could one day be?

Well, here’s your chance.

What are the risks or the downsides of NOT taking control of your life? Of allowing another year to pass not living up to your potential? Of not preparing yourself to be the master of your existence? Most of the risks aren’t dire, but none of the downsides are good. Some are just downright miserable. Don’t let that happen in 2021. Again.


21 Custom Challenges Delivered Daily (Over 30,000 words of all new original content)

Weekly Group Zoom Calls with Bestselling Author Ryan Holiday

Printable 21-Day Calendar With custom daily illustrations to track progress  

Group Slack Channel For Accountability and Community 

Daily Audio Tips From Bestselling Author Ryan Holiday  

Each day you will receive the day’s challenge along with a number of resources, including instruction and commentary, on how to best implement the challenge into your daily life. Each day participants also receive an audio companion from Ryan Holiday, bestselling author of The Obstacle Is The Way, Ego Is The Enemy, Stillness is the Key, and more. There will also be weekly Zoom check-ins with Ryan and other participants.

As part of joining the New Year, New You Challenge, you will have the option of joining the group’s dedicated Slack Channel, where you’ll be able to chat with other challenge participants around the world in real time.   

You'll also receive a printable 21-day wall calendar with custom illustrations of each day's challenge. It’s a great visual representation of the progress you’ve made, and a preview of the challenges to come.   

As Epictetus said, you “should not be satisfied with mere learning, but add practice then training. For as time passes we forget what we learned and end up doing the opposite, and hold opinions the opposite of what we should.” 

You’ve always wanted to create change in your life. Make 2021 the year where you make that change reality, and finally bring yourself closer to living your best life. The life you deserve.  

Don’t wait to better yourself. Don’t wait to demand more of yourself. Become the better you. The new you. 

Start Now. 

"How long are you going to wait before you demand the best for yourself?"


“The challenge is the best investment I’ve made for myself so far this year.” - Eric Hokanson  

“The challenge was awesome. One of the things that really blew me away was just the interaction with the group. The overwhelming support in the Slack channel was amazing” - Daniel Hebb  

"I loved the fact that the daily challenges engage not only your mind, but your body and spirit..." - Mark Clayton  

“I still have the challenge hanging on my fridge. It serves as a daily reminder of simple, relevant tasks that can be performed to keep this alive in my life.” - Shawn Sarazin  

“The 30 Day Stoic Challenge kicked off an avalanche of change in my life. This was a unique experience and has probably saved me a ton of money that would have gone to a shrink.” - Mary Madsen