How many times have you told yourself - this is it. THIS is the year. The year you finally unlock your potential. Build better habits. Think clearly. Hit the gym. Live the life you’ve always imagined...
But then...life happens. Another year slips by. And as the song goes - here we are, same as it ever was.
It doesn’t have to be this way.
As Epicteutus said: "How long are you going to wait before you demand the best for yourself?"
You know you're capable of more. You've had the ideas. You've made the plans. But you haven't acted.
Someone has to take control. That someone is you.
But the question remains, how?
That's why we created the New Year, New You Challenge to answer just that — to help you create a better life, a better you in 2025. To show you the exact steps to make this coming year your best year yet.
How much longer are you going to wait?
Each day you'll get a new challenge delivered straight to your inbox. 21 actionable steps, built around timeless Stoic wisdom, designed to help you:
These won't be abstract ideas - they're exercises you can start immediately.
We'll show you exactly what to do, how to do it, and why it works.
And with our private community platform, you'll connect with people just like you from all around the world - sharing progress, holding each other accountable, and growing together.
**this is a recorded version of New Year New You Challenge**
You'll also get recorded Q&A sessions with me, Ryan Holiday, and a printable 21-day progress tracker with custom illustrations.
What is getting rid of one bad habit worth? What would you give to add a new positive way of thinking or acting into your daily routine? And how great would it be to become a part of a dedicated community — part of a tribe — of people just like you, struggling, growing, and making that satisfying progress towards the kind of person they know they can be? What if 2025 could be the turning point in your life?
Well, here’s your chance.
Since we first created the New Year, New You Challenge 7 years ago, over 20,000 people have bet on themselves. People from all walks of life - teachers, executives, stay at home moms, students, retirees, and everyone in between. We can all get a little better. Not through wishing, but through timeless wisdom, practical exercises, and actionable wisdom.
This year, we've taken the feedback from our past challenges and distilled them into our most powerful program yet.
This isn't a rebrand. We've put more work and testing into this challenge than anything we've ever done. It's a completely new challenge, crafted to meet the unique demands of 2025.
Make 2025 the year you stop dreaming about who you want to be, and start becoming that person.
YOU'LL GET:
Join me for today, and let's begin building the life you've always known you're capable of.
Sign up now and take the first step.
“I did the challenge last year and it was genuinely transformative for me. You receive an email daily for the duration of the challenge with a short reading and a challenge for you to complete. I've tried all sorts of different New Year's resolutions over the years, but this one was novel, and challenging, I learned things, it helped center me and change the way I thought about things, and I'm excited to do it again this year....it was $100 well spent."
- Kristi F
“This is my third New Year Challenge and I did think 'What's the point, I've already done this twice! " but… I have loved the challenges this week: the reminder to reread great books; do your max then do it again; do one good thing for the environment (thanks to [the New Year, New You] challenges I realize that I have changed many habits and do a good deal for the environment. His video has prompted me to get a pole to pick up trash to save my back!)”
- Sandra B